On the de facto direct.docVIP

 PAGE \* MERGEFORMAT 9 On the de facto direct In recent years, “direct” in the field of marketing is probably one of the most popular term, and almost all the marketing industry practitioners are talking about “direct” the right and wrong, almost any media on “direct” the topic the reader’s attention can stay a long time. As lt;lt;Direct Law “gt; The introduction of rectification of names after the” direct “from a mysterious corner of the gradually come out, she was no longer covered with the veil of mystery, frankly go to the marketing hall. like a quick popularity of the star, went to the front of the stage from behind the scenes look, from the evasive mixed with a walk-on role as a well-deserved lead. Consumers in our country, and even sales staff have a long period of time will be “direct” and “pyramid schemes” or “sell” equated, such as fear of snakes and scorpions. This is probably the people can accept the Amway products, but few Amway’s sales model was accepted, and even employees of Amway also “new light” of the reasons for it! However, “direct” does not specifically refer to Amway, Mary Kay, Tiens sales model used by other companies. For the “direct” definition, I am more inclined to “direct marketing is the future of goods manufactured in the factory, not through many intermediate provider, after only a part of distributors, direct delivery to consumers (from direct sales of Genesis “is. The distributor may be one person, it could be a company or a fixed store, mainly” to visit, indicating , display, start selling directly to consumers or service (from Direct Creation “approach to the sale of products or services. basis of this research is done using a” direct “business to more than just a few people know that the limited manufacturers or merchants. In fact, there are many companies selling model in many ways learn from the “direct” the advantages of a similar form of direct marketing has created in the market and still continue to create a mark