On the domestic milk market deformity.docVIP

 PAGE \* MERGEFORMAT 8 On the domestic milk market deformity Do people know that milk sales, milk sales are now what kind of state? Domestic and foreign brand marketing brand differentiation is increasingly apparent. Just from the amount of sales point of view, domestic brand has achieved victory. Can be deep analysis, I am very optimistic. Sense of domestic brands and even into the dead end, like an ignorant of the moths, only for the present the ‘light’, towards the ‘Flame’ flying sprang? Can Phoenix Nirvana, rise from the ashes? Only in this two or three years between. Three years ago, because the whole milk powder incident in Fuyang milk powder market has fundamentally changed. Before the event, infant milk powder market has been dominated by international brands of the firm. Chinese-made infant formula brand in the market can not relax hands and feet, not daring to go high. More are in the ‘picking up’ to give up the second and third line market, foreign brands, mostly in ‘Game No One Played’ tasteless low profit market. Even with such tasteless market, domestic brands but also between the populations everywhere, real or imagined. Fierce price competition, making milk cheaper to become everyone’s Bipin points, the result naturally is fake, sub-standard product rampant and eventually damage the entire industry. Countries had to clean up a large number of small and medium enterprises heavy blows from the original left hundreds of dozens of clean-up to the present. Including some local brands, and some equipment just to spend huge sums of money finish the rectification and ready to play an active role in the milk market, a number of promising enterprises. Of course, refused to concede defeat in any industry must change to sacrifice a lot of business. From this, we also enter into a national brand to the other extreme - to see who can sell more expensive milk? Overnight, everyone seems to have found a new direction, that is not afraid of high prices, afraid