On the establishment of customer relationship management system to be.docVIP

 PAGE \* MERGEFORMAT 16 On the establishment of customer relationship management system to be The purpose of the establishment of customer relationship management is to change the traditional marketing of the product-oriented marketing and sales-oriented approach to form a customer-centric marketing mechanisms, so as to achieve to attract customers, retain customers and establish long-term stable relationship with the customer purpose. Participate in market competition in the enterprise resources, client resources is vital resources, customer resources, effective management and maintenance should be something the whole company is a healthy development of enterprises a major premise. The same time, high-tech enterprises, and customers should be a partnership relationship between the type of relationship: the company and customers continue to work together to help customers solve problems and support customer’s success, and achieve common development, rather than the product sales sold is no longer contact with customers, or sold after the product is only to encourage users to encounter problems or have any opinions, time and company. The establishment of effective customer relationship management, it is to be able to market analysis, market planning the provision of conditions for effective communication with customers to establish a solid foundation for the enterprise whatever circumstances, within the shortest possible time and strive to get customer satisfaction for the enterprise The market expansion, maintenance support. However, the reality is, our current sales staff by fax, phone, e-mail or the user visits, etc., after contact with customers to obtain the information is dispersed, not the formation of effective management, while the fragmentation of information and the non-integration can also cause the loss of information, information transmission speed is also low. This is difficult to meet today’s fast changing market demand and the user’s desire