On the establishment of Anhui ad networks planning concept.docVIP

 PAGE \* MERGEFORMAT 13 On the establishment of ‘Anhui ad networks’ planning concept Part of the overall conception of I. Background The start of China’s modern advertising, this in 1979, the reform and opening. 20 years, Anhui, won the advertising industry booming, the number of advertising companies, advertising sales, advertising practitioners Jun Cheng linear upward trend, iron stream rolling, unstoppable, advertisements Anhui enterprises out of the house towards the country, and even made abroad have played an inestimable role. However, we also clearly see that the advertising industry and coastal areas in Anhui has a great distance, in comparison with the developed countries, it is far apart. In particular in: An entire industry of impetuous, level uneven, fish head beads can be mixed with the situation. Paying lip service to a few pieces of a few pens, a few ‘cripple’ some ‘basket’ of the shell companies move forward with ease, adopt guerrilla tactics often succeed, but a few professional advertising firm but difficult. 2 Because advertisers advertising awareness of it is superficial and relatively one-sided, advertising is considered an image or text to request no more than that, enterprises difficult to obtain the best service, advertising itself may also find it difficult to even higher the level of development, and pool the wisdom of nuclear power of advertising works, even more pitiful. 3 Anhui basically no advertising their social, economic and political status, the team is both difficult to grow, but also difficult to play a potentially enormous energy. 4 due to a number of factors hindered the development of Anhui advertising industry, while crudely made and false advertising but the entire society has begun to produce the advertising industry as a whole do not trust. How to improve the overall level of the advertising industry in Anhui is also advertising the business community think foresight has been endless problems. This is the rea