On the Experiential Marketing.docVIP

 PAGE \* MERGEFORMAT 12 On the Experiential Marketing Abstract The experience of quietly approaching some will bring unlimited business opportunities. Respectively on the experience, experiential marketing and experiential marketing characteristics and should be addressed, and for the present stage of China’s enterprises in the new economic situation facing the challenge posed by some of my thoughts and ideas so that it may adapt to the experience economy. Keywords experience economy Experiential Marketing Marketing Model December 2, 2001, the U.S. futurist Alvin Toffler to CCTV ‘dialogue’ programs on-site. Who had predicted a ‘third wave’ come to you again, Toffler predicted that the next step in the service economy is moving towards the experience economy, people will create more and more with the experience of the relevant economic activity, businesses will rely on to provide experience services to win. Experience economy has entered an era of human cases of the introduction of 1.1 (1) customer experience for the value proposition of the United States ‘Starbucks’ (starbucks). The United States ‘Starbucks’ coffee shop by rendering the atmosphere is a kind of respect for knowledge, respect for human culture. An atmosphere of infection, the customer experience, Starbucks is the magic weapon for winning around the world each city Starbucks coffee, not necessarily the same as furnishings, architectural styles also vary, but all convey a relaxed, warm atmosphere, provided by the The meeting place is elegant and innovative way of coffee drinking and process, thus bringing the Starbucks coffee has become an emotional experience, will be ordinary people become coffee connoisseurs, so that those who think that three U.S. dollars a cup of coffee at high prices reasonable. Almost does not do any advertising, Starbucks has become the world’s famous brands, its profit is equal to the industry average profit is about 5 times. Starbucks, the real value is the ‘experien