On the creation and development of green marketing.docVIP

 PAGE \* MERGEFORMAT 13 On the creation and development of green marketing Abstract: With the rapid economic development, a wave of green revolution is sweeping the world, the resulting green consumption, which shows that green marketing will be the main theme of the 21st century marketing. This is mainly due to the deterioration of ecological environment, the rise of green consumption, green organizations, the establishment of regulations to develop and scientific and technological progress and other factors. Keywords: green marketing, green demand green consumption From Beijing to host the 29th Olympic Games, Beijing has promised to host the Olympic Organizing Committee on the health of Green Olympics, and has taken various measures to control air pollution and conserve resources. By undertaking and promotion of Green Olympics, the Chinese people’s environmental awareness greatly enhanced, but also greatly contributed to China’s environmental protection cause. Relying on his ‘environmentally responsible’ and ‘responsible for their own’ principle, consumers should be more in-depth set of green concepts, raising green awareness, understanding the contribution of green products on the environment, thereby supporting the development of green marketing, the promotion of green marketing a virtuous circle. Accordingly, we can see that the green era of civilization and the coming green economy, green marketing will also become the main trend of the new era of marketing. First, the definition of green marketing Green Marketing This concept stems from turn of the century, the development of modern marketing is an important embodiment. It is based on sustainable development as the guiding ideology, to take care of the ecological dimension of the new marketing way of thinking and mode of operation. University of Wales, Ken. Beattie (Kenpeattie), Professor in his new book, the ‘Green Marketing - Business trends in the crisis,’ a book, pointed out: ‘green mark