On the failure of the U.S. Inspiration.docVIP

 PAGE \* MERGEFORMAT 15 On the failure of the U.S. Inspiration Guangzhou AN America cosmetics company is a few people that only 20 small companies, rely on production of low-quality shampoo and through Yiwu wholesale sales make the first pot of gold. Subsequently, the company owner decided to earn money investment invest in new products, using advanced OEM equipment in the form of sub-lavender essential oil products. Essential oils are quite popular nowadays a natural cosmetic products, the market outlook is quite good, but an America oil projects in operation one year after the dream of gold again, completely disillusioned. Ordinarily an organization of small and flexible company, able to follow the trend in the production of cosmetic products that meet consumer demand, is being considered should not fall Ebb Tide’s end. However, in integrated marketing idea has been praised today, ignore the marketing strategies and techniques and rely on luck trying to conquer the United States are destined only for an occasional taste point of sweetness and finally being eliminated. Packaging defect Direct equivalent in the packaging quality and market competitiveness in today’s business strategy, ignore the packaging is almost always ending up badly beaten, and security the United States is no exception. -An America of lavender essential oil, for example, a bottle of 50ml retail prices are more than hundred dollars, but only with the grade is at the end of frosted bottle as a container, plus a rough carton, it is unsightly. Although the efficacy of the products customers are feeling good, but right-an America family of packaging grade essential oils do not agree, the customer think that such should not be a very high-end cosmetics packaging is rough, the packaging should be fine, be able to demonstrate customer’s taste and identity. The adoption of these recommendations continuously fed back into an America’s agents, it is regrettable that an America in order to reduce