On the health-care wine product development and marketing.docVIP

 PAGE \* MERGEFORMAT 6 On the health-care wine product development and marketing The history of Chinese medicinal liquor can be described as a long history, however, labeled as ‘health’, ‘nutrition’ and other modern and elegant title of it is a matter in recent years. After the reform and opening up, with the continuous improvement of people’s living standards, but also provide a higher quality of life needs. In the ‘talk about nutrition, eating, dressing talk about high-end’ became a fashionable case, a variety of health care products, nutritional supplements, cosmetics endless contests. In particular, to get rich first group, can get to meet a variety of consumer, the more feel that life is precious. Those who can delay aging, return to youth, Ziyin impotence, refreshing, educational and health care products has become hot pursuit of this consumer group. As a result, many businesses also taken a fancy to this potential business opportunities in order to mainstream a variety of Ziyin impotence health wine abound. In addition, Hubei Jing wine, Coconut Island, Deer turtles, Onlly health, crown jewels, three whip, Sichuan, high-spirited, and red are Viagra, etc., large and small manufacturers over more than 1000 kinds of products. Some brand-name companies and there is a background agency funds are beginning to permeate the product. However, in addition there is a definite market for particular brands, most are in the market development stage. The market really do not have a recognized brand. Certain market for some products, due to obvious health function, as has also been Jianxian recession. With great market potential and broad prospects of the health-care wine Why is there such a situation? After nearly a year of market research and analysis, I believe that the development and promotion of health wine should consider the following questions: one, health wine to have significant health care function. Although the health-care wine is wine, not medicine, but he