On the high-grade wine barrels sell-.docVIP

 PAGE \* MERGEFORMAT 9 On the high-grade wine barrels sell? Recently, a large number of media on the Changyu ‘premium on a barrel of wine sold’ reports, the authority of the ‘China Business’, and thus organized a strong team of marketing experts, corporate marketing Session diagnosis, regarded as the leading wine industry boss to lead the’ high-grade Wine ‘innovative marketing models masterpiece. Then there are reports that many foreign high-end wines have to use ‘theory of barrels sold’ approach, Changyu This is the marketing sense of innovation in international practice. However, the authors really do not understand how Changyu sell? Be able to sell do? To talk about ‘high-grade wine barrels sold on the’ topic, I am afraid have to first talk about the ‘drum’ issues. Barrel here generally think that it is ‘oak’, the media reported that the capacity of 225 liters, you can fill the standard 750 ml bottle about 300 bottles of wine. Well, this wine oak barrel brewing in the usual course is to do with it? The main role of the original will be squeezed after the semi-fermented brew alcoholizing fine when the static storage containers, and in the process, the fluid can absorb some oak wine itself (sub-smoked grilled and non-smoked baked two kinds) and some trace elements, and complex chemical reactions resulting from the special characteristic flavor. The quality of wine and some general basic to omit this working procedure, or replaced with oak block release points, or oak powder soak instead. Major international oak barrel used in France, the United States of products, There are also a small amount of supply. Imports of about 4,000 5,000 yuan a, made in China but also around 1,500 yuan. In principle, each time with a new barrel of course better, but because of high costs, even abroad, the name of winery’s top wine brewing can only be used when 40-60% of new barrels, down update The old bucket in the brewing ordinary AOC wine once or twice when the re-use, or sol