On the high-end wine marketing positioning.docVIP

 PAGE \* MERGEFORMAT 5 On the high-end wine marketing positioning For a true industry leaders, each time changes in the consumption environment are no doubt a rare ‘opportunity’. These ‘opportunity’ than most people once they are accepted, it will undoubtedly become a ‘phenomenon’. As the domestic first-line brands of liquor prices several times, giving consumers a regional high-end liquor brand has become possible. Now, as long as there is a certain size of estate liquor business, can take three or four hundred price obtained, or even thousand dollars, the image of products, but also become a regional wine market, now the formation of a ‘phenomenon’. Any ‘phenomenon’ generation, there must always be a necessary and sufficient condition for the formation. Of regional high-end liquor lined up and traced the reasons for the phenomenon of the formation of the following points: 1, first-line high-end liquor constant prices, making the original price of consumer spending 200-400 yuan, it is impossible to follow the pace of price increases to your business upgrade their level of consumption. So the market looks forward not only face, another benefit of the estate the emergence of high-end liquor. 2, with the idea of marketing From EMKT. continuous development of personalized, ‘the nation is the world’s’ concept has already won the hearts of. No matter what marketing is, everyone in promoting the development of their own local characteristics can represent the emergence of products. Especially the gift market demand, speed up the development of regional high-end liquor. 3, many places, though not wine, but not necessarily without good wine. Some of the old winery is still sticking to the traditional solid-state fermentation brewing process, tempered through time to produce a truly Chunliang good liquor. These are the local consumers to see. Adds in the local credibility of word of mouth publicity. Leadership who will be the follower. After a period of time, you wil