On the implementation of brand image.docVIP

 PAGE \* MERGEFORMAT 13 On the implementation of brand image In the new economic era, the market lumpy increasingly competitive today’s brand image has become the core competitiveness of enterprises. Larry Light, president of U.S. brand value that has a market is more important than the own factories, but the only way to have a market which is a dominant brand. Known as the ‘Nike’ sports products company, is an obvious one brand. Virtualization company manufacturers, all focus on the brand, R amp;amp; D and marketing in three areas. The staff responsible for the brand to do so ‘Nike’ image is always new, healthy, attractive; in R amp;amp; D personnel each year hundreds of thousands of models of new designs, once the sample is made, R amp;amp; D task is completed; marketing staff holding samples to take orders, Order a set and turned over to the brand manufacturers, manufacturers receive only modest processing fees only. Control of the market by the invisible visible, while the brand is the intangible elements of the core elements of a demonstration of the value of brand image important. Relevant data show that: In 1998, the value of global brands list, ranked in the top of the ‘Coca-Cola’ brand value up to 83.845 billion U.S. dollars, ranking second in ‘Microsoft’ brand value of 56.654 billion U.S. dollars. The first list of China’s famous brand of ‘Hongtashan’ worth only 386 billion yuan. This shows that the brand value in China is still far more than the world-famous brands. How do Chinese enterprises to build a strong national enterprises in China brand, it also requires hard struggle. Brand image quickly at a competitive advantage in the market is a myth, build brand image is not a short-term project, takes a long time test. ‘Coca-Cola’ has experienced more than 100 years of trials and hardships. ‘Marlboro’, ‘Nestle’, ‘Kodak’, etc. to create a strong brand nor the power overnight. The brand’s personality, a strong brand value is long-term product quality