On the Enterprise one of the winter- the brand does not hibernate.docVIP

 PAGE \* MERGEFORMAT 13 On the Enterprise one of the winter: the brand does not hibernate Second half of 2008 by the United States take the lead in the outbreak and continue to spread to the global financial crisis in many countries, as well as brought about by the financial crisis on the real economy, investor confidence, the impact and influence consumer confidence, 2009, for Chinese enterprises are doomed is a winter, almost any business, no exceptions. Faced with this scenario, a number of companies to take this winter instinctively retreating tactics to catnap or a gesture of hibernation to keep out the cold, this expediency appears to be reasonable in fact actually not the case. In such a winter, in order to not hibernate for the winter swimming program of action to maintain business confidence and business morale, take the initiative against an active royal winter break to take to strengthen and brand strategy, for many Chinese enterprises, is indeed the best policy, but also turn adversity into opportunity a prerequisite for the machine. 2009 what brand investment strategy? - Flexible use of the brand put greater emphasis on strategic The advent of the financial crisis, under attack when the real economy, we can see: First of all, from the nature of the industry speaking, is the financial and derivatives industry, the first to be a direct threat; Secondly, in terms of management and mismanagement of the company first became the first a number of fallen enterprises; again, from a brand point of view, the various sectors in the non-brand, brand vitality, was the impact of a weak business. Although winter in such a business, corporate savings, reducing costs is inevitable, but for some of the cost of inputs can not be too far, such as the brand investment. Enumerating the U.S. 20’s, 40’s, 70’s, early 90’s and 90’s in the latter part of the Asian financial crisis, and every time the crisis is precisely the self-adjustment of many companies, seeking to d