On the ethics of drug marketing thinking.docVIP

 PAGE \* MERGEFORMAT 13 On the ethics of drug marketing thinking Paper to write network: Keywords: drugs, marketing ethics, new products, promotions Abstract: The concept of pharmaceutical companies from marketing, management system, product innovation and marketing innovation, to improve the ethical pharmaceutical marketing, pharmaceutical enterprises in China to promote healthy and sustainable development. In this paper pointed out the importance of drug marketing ethics, based on the perspective from the pharmaceutical companies make sound ethical pharmaceutical marketing measures to promote the health of China’s pharmaceutical business and sustainable development. First, the importance of ethical pharmaceutical marketing First, the pharmaceutical companies to help enhance the competitiveness of marketing ethics is valuable and can help pharmaceutical companies gain a competitive advantage, especially outstanding ethics in the application of pharmaceutical companies especially in general, with excellent medical ethics companies often have business interests include social mission, win-win philosophy and ethics and leadership characteristics, which all help to enhance the competitiveness of pharmaceutical companies, first, covering the social interests of the corporate mission beyond their own interests, pharmaceutical companies focus on high ethical standards to follow, based on community members to better meet their needs and desires of the products, and actively promote the interests of society, which helps enable enterprises to gain the goodwill of the community and trust, so that easy access to business enterprises on success. Secondly, the concept of win-win deal and make the pharmaceutical companies in the relationship between the various stakeholders, the ethical consideration of the rights of these stakeholders and interests, from the hair from their position and respect their requests In the ground up to protect the interests of achiev