On the construction of three-dimensional marketing system.docVIP

 PAGE \* MERGEFORMAT 12 On the construction of three-dimensional marketing system Merely talking about 4P modern marketing can no longer meet the needs of the consumer satisfaction, while the 4C concept is difficult because most of the enterprises supported by the domestic consumer education so it is difficult to adapt to the implementation of modern marketing. Building to meet customer demand marketing system must take the comprehensive, systematic, standardized and scientific thinking, to rethink what kind of marketing system can really fit their own business. Why 4P and 4C theory can not effectively guide the construction of a modern marketing system? 4P: Product (product), price (the price), place (channel), promotion (marketing) is based from the business point of view, with emphasis on business development for the enterprise market and consumer marketing strategies and policies, and then the implementation of the It is suitable for the seller’s market; 4C: customer (customers), cost (the cost), convenience (convenience), communication (communication) is relatively 4P’s progress and to extend it more consideration to the interests of its clients, how to form with customers from products to money, from the incidental to long-term consumer relationship. As can be seen from the above, 4P and 4C theory is unable to effectively guide the construction of a modern marketing system, mainly because 4P system to emphasize that policy implementation, lack of integration with the customer communication and logistics support, logistics services system; and 4C is a lack of enterprise resource guarantees. What’s more: 1, enterprises are the economic interests of the economy earn combination, it is first to address is the survival. Only with the growth of economic interests in order to ensure its existence, in order to have more opportunities to become bigger and stronger. Simply focus on the economic benefits of growth (using the 4P guidance) will definitely not be