On the basic idea of the crisis public relations planning.docVIP

 PAGE \* MERGEFORMAT 18 On the basic idea of the crisis public relations planning As we all know, public relations handling of the crisis has two main aspects: an active prevention, prevent crises that will arise; 2, once a crisis occurs, they immediately take effective measures to alleviate the crisis and to avoid great losses. Broadly speaking, a crisis public relations is public relations from the perspective of crisis prevention, control and handling. This article does not seek to public relations aspects of the crisis to conduct a comprehensive discussion, but only after the occurrence of the crisis public relations deal with the incident were discussed. This paper attempts an analysis of specific cases, from the logical solution to the crisis public relations plan shows the basic idea. In this paper about the basic idea of a crisis public relations plan is divided into two parts: a specific issues, including the questions we ask, interpretation and analysis; 2 solve the problem, namely, how closely around the issue to the planning, has proposed a radical solution to the problem of effective response. One, identifying problems The event of a crisis, so-called ‘problem’ will come. The form of problems are generally two situations: First, the environment issues directly to the organization, such as the case of a ( ‘Chaffee was after exposure’). Second, because of the problem and led to a situation occur, need to find out where the problem lies in the crisis, such as the case two ( ‘Daya Bay is not the Chernobyl’). Whatever the case, the problem is often not a crisis event itself. Crisis is a cross-cutting all kinds of information and overall performance, it’s just a phenomenon, and will not tell you what the essence of the problem is. A clear definition of the problem is the human brain from the crisis of information processing, face the same event, different people different interpretation is certainly not the same problems found. ‘Problem’ requires a p