On Promotion Steering the use of actual combat in the promotion.docVIP

 PAGE \* MERGEFORMAT 8 On Promotion Steering the use of actual combat in the promotion In recent years, sales supervisors in all walks of life in actual combat promotion of the use of more and more common. However, how is the promotion steering, and how to define, what the role of the How does it work? Very few of these articles, in this, Lee Kam-gold initiate hope to share with you. I. Background According to market survey showed that: Consumers on the scheme before reaching the terminal to buy a good brand of products which accounted for only 30%, and 70% of consumers decide to purchase at the point of sale terminals which brand-name products, as well as the quantity purchased ; In addition, the existing purchasing plans of consumers, another 13.4% will be changed due to some factors, changes in the original purchase plan. For this reason, many companies regard the sales focus on the terminal, also produced a lot with ‘the terminal is king’ or ‘terminal block’ known enterprises, particularly in the fast moving consumer goods industry, vigorously promotional activities, confused terminal the number of promoters at certain times more than the number of customers. With the increasing number of promoters, also will be difficult to manage workload and growing, promotions director has not fully managed to get through, then let it also produced a promotional supervision, promotion supervising the production can also be said the product of continuous social division of labor. It produces conforms to business, industry and social development. So, what do promotional supervision? Second, the definition of Promotion Steering the name suggests, is that promoters and promotional activities for the supervision and guidance of people. As a comprehensive and professional work are strong, promotions, marketing supervision in the future will play an increasingly important role, which also means the quality of promotional supervisory employees are increasingly high require