On the back of Guizhou- How do tea brand positioning-.docVIP

 PAGE \* MERGEFORMAT 8 On the back of Guizhou: How do tea brand positioning? A long history of tea famous in the market, sales were flat, finished “tea”, some tea brand positioning precision “epigenetic”, the output value has increased year by year, dominate. Guizhou visit back, the reality was even more: Chinese tea, “epigenetic” terrible, “senior” to efforts to identify the brand positioning, branding the system, otherwise it can be forgotten in the pile of paper! As we all know, the brand positioning is the core foundation of a brand can be compared to clothes, the first of a button, the first one will follow after the wrong button wrong, it can be compared to a pearl necklace of the line, he can have the pearl necklaces can also be the known as the “tip”, “tip” or “blade” sharp enough to be blazing, cut iron drunk. Brand positioning is not good to start the brand, it is like the construction of tall buildings, the first re-construction planning, the consequences can be imagined. However, many famous historical tea leaves or tea fledgling new products, brand positioning in the absence of good case to a grand scale, speak out, bold, eager grand plans to paint a tea revitalize the economy and increase their income and moving picture. The branding of tea, this mode of operation is extremely negative, ranging from costly, less effective, while in the bungled opportunities, the development is lagging behind. Because of this, much Zhuo brand planning agencies that strive for the Chinese tea industry, apart from all the honorary title, but also should pay attention to brand positioning and brand positioning based on the implementation of the consistent efforts to brand management, the brand into the consumer mind the real go win the consumer’s continued recognition. Only in this way, tea brands have long-term hope of survival, have more and more space for development. However, despite the brand to do each and every person who knows the term brand pos