On the convenience store marketing strategy.docVIP

 PAGE \* MERGEFORMAT 15 On the convenience store marketing strategy Summary: convenience stores, is a very competitive retail formats, in the Chinese market have great profit margins for China’s small and medium retailers, the development of a new idea. In my opinion, should be well-managed convenience stores, marketing strategy is crucial, must address the characteristics of a convenience store and target customer base to develop an appropriate product strategy, distribution channel strategy, pricing strategies. Keywords: Convenience Store Marketing Strategy Convenience stores, usually refers to business area of 50 150 square meters, the 2,000 or so species, close to residential areas, open more than 15 hours and even 24-hour business model. Convenience stores throughout the year generally do not break, and the flexibility of location, mainly to fill the spending gap, sales of goods primarily customer-based daily necessities. Convenience stores can be more and more accepted by consumers because: With the improvement of literacy and income levels of growth, gradually speed up the pace of life, daily consumer goods have been concentrated in the food and some non-food items; due to the small size of stores varieties less orderly display of goods, location, obviously, the customers shopping time and transaction process is quick and urgent need to solve life; due to location of convenience stores, customers shopping convenience. To operate a good convenience store, marketing strategy is crucial, must address the characteristics of a convenience store and target customer groups to develop appropriate product strategy, distribution channel strategy, pricing strategies. Convenience store product strategy The selection and display of goods is a learning, if done well will bring convenience to consumers and have excellent promotional role. The product strategy, convenience store operators should note the fol