On the liquor to buy the channel of the Blue Ocean Strategy.docVIP

 PAGE \* MERGEFORMAT 5 On the liquor to buy the channel of the Blue Ocean Strategy With the disk drive mode, direct distribution model, the mode of the trunk of a sadly faded liquor brutal competition in the market so many marketing elite to actually bow, how to exact, to Clipsal, the spark of wisdom are collision battle out, buy a time for many liquor companies flocking to buy this channel segments at once hilarious. The current buy-channel mode of operation is nothing more than the following: 1. Manufacturers directly set up a buy Ministry Public relations personnel: (1) a certain social network, (2) the relationship between master. Beauty Object of public relations: forces, justice, public security, government, enterprises and institutions Way of public relations: commercial bribery, pornography, rebates, etc. 2 dealer-based manufacturers, supplemented by Works: a very high requirements on dealers require customers to have a very deep background in the local manufacturers only provide resources to support the use of customer resources individually penetration. (3) organizing regular meeting marketing manufacturers Tasting, VIP clubs, concerts and membership activities jointly held with some of the upscale clubs, private parties. Manufacturers scrambling spared no expense to the operation of this channel, with little success, the same manufacturers also do not have a very standard operation of the program, even if success is not particular, we prove that the light means and methods of the manufacturers want to seize the leaders of consumers, thereby driven by innovative consumers, and thus promote the general consumers in order to achieve throughout the whole line of products when we share buy channels in the crush leather this soup, why can not another way to find one of their own blue ocean, the current most of the team channels operates on a relationship as a link, the interests of the scale, Alibaba CEO said: “The relationship is the most