On the logistics of marketing strategy.docVIP

 PAGE \* MERGEFORMAT 11 On the logistics of marketing strategy [Abstract] This paper describes three aspects: First, the combination of marketing strategy should pay attention to the logistics strategy. The second is marketing the meaning and role of logistics strategy. Third, the ongoing logistics and marketing to solve the problem. [Keywords] Marketing Logistics Strategy A combination of marketing strategy should pay attention to the logistics strategy Traditional marketing strategies 4PS system, including product strategy (product), pricing strategy (Price), channel strategy (Place) and marketing strategies (Promotion), not to mention the logistics strategy (logistics), which shows that people in marketing logistics strategy important role not pay sufficient attention in the current face of WTO accession, we should add to the marketing strategy strategic logistics system in order to shift from the traditional system of marketing strategy 4PS 5PS marketing strategy for the system. had as early as 1916, A good marketing experts Shaw (Arch Shaw), in the lt;lt;operator to this problemgt;gt; a book on the initial discussion of the logistics strategic role in the circulation of the same year, LDH Weld (Weld) that produce three kinds of marketing utility, ie utility ownership, utility space and time effectiveness, also proposed the concept of distribution channels, it is early in the marketing of the logistics activities in a more comprehensive understanding of the role of later well-known marketing expert Fred #8226; E #8226; Clark ( FredE.Clark) in 1929, wrote in lt;lt;marketing principlesgt;gt; book further into the market of logistics management within the context of behavioral studies, can be said that the theory could have been the logistics of marketing theory in the study process generated, for marketing services, but more later, if the two are separated more and more people mention marketing, it seems to only open up the market implicatio