On the loyal customer training.docVIP

 PAGE \* MERGEFORMAT 10 On the loyal customer training Abstract: Loyalty Marketing Act aims to be able to add value to both long-term communication, discovery, maintain and win incremental gains brought about by major customers. For business founders and chief executive officer, raising awareness of customer loyalty is very important to: retain old customers than to win new customers economy! Paper Keywords: customer loyalty marketing, foster customer loyalty, strategy in China, large or small bosses previously existed, and still exists a very serious problem - do not pay attention to cultivate loyal customers. This phenomenon can be seen everywhere: Ms. Wang from a supermarket at a lower price to buy a TV, which also includes the maintenance costs shelf life. After a year can, this TV will go wrong: Every 15 minutes automatically shut down. Home repair service technician can not fix it, so this TV store hoping to get back as soon as possible to repair, after three weeks, maintenance staff, said: everything is normal. But not so the customer to move back home. She waited a long time to wait when a complaint, the meaning is clear: ‘I want this woman to hurry away’, and with the customer service manager to start an endless debate. Customers finally did go away, but she knew that every person on the TV about the altercation. Just because this TV worth 1,000 yuan, supermarket forever lose the customer, according to the ‘250 rule’, also lost 250 friends and family around her. We must ask: The supermarkets have a basic understanding of cultivating customer loyalty it? Another case: When you board a Boeing aircraft business class, with crew chief greet you with your name, say you are a member of the airline manager of the club, to take you to your favorite seat, and gave you a golf magazine, which is your most passionate sport, what would you do? It is good to be true? These scenarios occur on British Airways flight, the implementation of intelligent c