On the generic drugs branded entertainment marketing.docVIP

 PAGE \* MERGEFORMAT 5 On the generic drugs branded entertainment marketing Entertainment marketing, is not what is a new phenomenon. As everyone knows, this technique applied to the extreme than the ‘Super Girl’ Mengniu Sour milk and truly brought fame and fortune, in the marketing industry caused a great sensation, and carrying a variety of training and textbooks cited as a classic, Bong-making that score, even a lot of ‘senior’ planner raise his status in weight, according to incomplete statistics, so far, I have heard no fewer than a dozen men claiming to be Mengniu ‘Super Girl’ Behind the scenes, the main hand. Rational analysis Mengniu ‘Super Girl’, then not difficult to discover its essence lies in the success of the product and have the explosive entertainment activities bundled together, through entertainment event quickly established a brand image for the product. For the fighting in the pharmaceutical market, the marketing people, we should learn what inspired him? I believe that, for some generic drugs and child medication, starting from the product itself, to entertainment marketing, look at the entire marketing system of thinking is entirely possible to achieve the unexpected results. 1, the product entertainment I as 80, it has been eaten for a child of the pagoda of sugar impressive. Now think about it, then there has been a very smart and deworming medicine to the shape made of an interesting sweet taste of sugar to sell well received by children welcome. Today, the pagoda of sugar is still visible, but the composition has undergone fundamental changes, there are pairs of hydroxy naphthoic acid, pyrimidine pagoda of sugar, hydrochloric acid, piperazine Pagoda sugar (61 Pagoda sugar), hydrochloric acid, sugar and other imidazole pagoda, the pagoda with the traditional sugar compared to their lower toxicity, efficacy and better. In my opinion, this is the entertainment marketing in product innovation of the most classic example. Product inn