On the liquor off-season operation.docVIP

 PAGE \* MERGEFORMAT 5 On the liquor off-season operation Products and consumption of liquor because of personality factors, from the annual Spring Festival to the Mid-Autumn Festival is a very long off-season sales period. Marketing cold, productive resources idle, a large number of liquor companies are in a state of leisure, how to face the off-season was placed in front of every enterprise reality. 1, from the conceptual understanding of change off-season. The correct solution of the problem comes from a deep understanding of the problem and conduct in-depth analysis on the basis to deal with off-season issues, enterprises should first of all to change the off-season awareness of the concept of change from the amp;quot;leisureamp;quot; in handling the state of mind. 1, season the dynamic energy of the energy potential from the accumulation of off-season. Things are a process of development from small to large, high-volume peak season from the off-season driving force for basic work, products and brands kinetic energy can not be burst in a short time performance, he is a continuous process of accumulation and heavy volume of higher . Only in the potential basis for a certain context, during the peak season comes, the market conversion of kinetic energy to meet the needs of performance, where the potential energy include: brand gold content, material resources, the potential realization of efficiency and liquidity, as well as market information anticipate season analysis and processing. 2, the products are light-wang, brand-free interval. Brand development is a continuity of concept, the annual season of short liquor-wang, but brand development cycle of ups and downs of small waves, enhance brand value should be a full increase in the value-oriented process, companies can not because of the impact of off-season sales and the impact the brand value decline. 3, the overall competitiveness of the resources is also a process of continuous improvement. As the say