On the Mengniu cooking wine.docVIP

 PAGE \* MERGEFORMAT 11 On the Mengniu cooking wine ‘Mengniu’ these two words from the inception of the company until now has been in the public eye sight. From 1999 to 2003 established a short period of four years, Mengniu has created an annual average growth rate of 329%, the annual average growth rate of 229% of the China Dairy myth. According to AC Nielsen ended in September 2003 data, Mengniu’s market share had risen to more than 15% jump in its ranking of second place for the Chinese dairy market place, just behind champion Erie. As China’s milk industry, a ‘dark horse’, Mengniu’s extraordinary growth and development due to its successful operation, of course, is also behind the rapid development of its hidden problems. Successful chapter Using a virtual operation to create a miracle Dairy The traditional production operations starting from the investment and set up factories, enterprises should have a research and design, production, finance, technology, marketing, personnel, etc. a complete set of functional institutions, thus completing a set of management activities. The virtual management do not need to be comprehensive can be completed to provide users with products and services purposes. It has no central office, there is no formal organizational chart, it’s not like traditional enterprise as a multi-level organization. Rather, the virtual management refers to the completion of providing products or services to the market process, from the large number of enterprises jointly with each other to form a cooperative and competitive organization. It requires companies to break through the physical boundaries of the organization, in the limited resource supply conditions, in order to achieve the greatest competitive advantage, give full play to the core competitiveness of enterprises and the other weak link in enterprise’s own virtualization. Mengniu founded in 1999 when, faced with the ‘three non-state’: a no milk, no two plants, three no market. In