On the metaphor in advertising and brand-building role of.docVIP

 PAGE \* MERGEFORMAT 7 On the metaphor in advertising and brand-building role of First, what is metaphor? Even several years ago, I constantly journals in Europe and America to see the word metaphor is not too clear which meaning is. Later, in the Xinhua Bookstore to see an American Speech-Language scholars also written specifically on the metaphor of a book, the title is ‘to learn from the source language Pragmatics: semantic structure of the metaphors and cultural connotation of’ monographs, realized that metaphor is a very important language and cultural phenomenon. In order to ‘metaphor’ to have more awareness of, access a variety of dictionaries, of which the explanation is not a lot the past two days looking at ‘Comparative Study of English and Chinese languages’ (Shanghai Foreign Language Press, 2002 edition, Ho Shan-Fen book), we found that which in Chinese and English language Rhetoric comparison surprised to find that this comparative analysis, the basic clear about this metaphor and Chinese in what is closer to: metaphor. Metaphors in the Chinese well-known metaphor and metaphors of the points, while the metaphor of a metaphor does not seem obvious, but rather a kind of implicit metaphor, but it is different with the Chinese language. The following is the simplest one English sentence: O, I see. See what, see that ‘look’, but the meaning of this sentence is not a ‘Oh, I see’; but ‘Oh, I see’. Why see from the ‘see’ into a ‘see’ it? In fact, this will have a language and culture in which the metaphor, this metaphor in the ‘learn from the source language Pragmatics: semantic structure of the metaphors and cultural connotation of’ the study concluded that, because in the English language and cultural background, there is’ The Mind-and-Body Metaphor ‘(P, 28). Here ‘see’ is not the eyes in the ‘look’, but the reason in ‘see’, Guer its Chinese translation is: I understand. That is the metaphor metaphor performance. No wonder Hardy C Wilcoxon Jr. On Me