Outdoor new media bubble crisis has been very clear.docVIP

 PAGE \* MERGEFORMAT 4 Outdoor new media bubble crisis has been very clear A friend of mine told me that now, the best outdoor new media make money, first, because new media is an urgent need appeared on various occasions in order to prove his worth, and second, because the large and small, behind the various types of new media Wind investment institutions in support of it, and cash are more common. In my opinion, this is precisely where the outdoor new media embarrassment, because the vast majority of them are now making, and support the company’s operations is the investment agency’s money, rather than from the market, advertisers money. The biggest difference between these two money is that the former took up some more hot, and without which there would be no continuity of the former investment. All of the outdoor media operators are Jiangnan Chun and his story inspired the audience will bet their future in the stock market, the illusion that they are the next Focus, but do not see a huge change has occurred: sub - great success in obtaining public also has consumer (your audience) woke up, and its successful model in fact can not be copied blindly follow will only make one strayed into the depths of a dead end. One of the most simple truth is that no one likes living in advertising encirclement years, including the outdoor media operators themselves. Thus, in listening to outdoor new media business model and introduce their own, I was filled with one of the ‘split’, ‘siege’, ‘full coverage’, and so am really disgusted with operational terms. At present, all-pervasive in the so-called ‘new outdoor’ found in our road, buses, taxis, the elevator where, in a very violent way in ‘rape’ with our eyes and hearts, they most prefer to emphasize is because ‘I exist’, so you ‘can not help but look at’, and this achievement of its so-called ‘value’. Focus recently the outbreak of what happened to the radio ads for all outdoor types of new media sounded the alarm.