Outstanding achievements in the design of consumer research.doc

 PAGE \* MERGEFORMAT 10 Outstanding achievements in the design of consumer research text / Susan Nelson, Mary Zalla Translation / Caidong E Design, from the core sense, is a feeling of empathy to understand the cause of others. Unlike the art of self-expression comes from the desire of the artist, the design has been carried out for others. Art and Design has a creative, innovation and originality, although there are many similarities between the two, but both are two very different creation. is designed to enhance the consumer of a product to the consumer experience and increase interaction, the design is to solve this two problems, and better dissemination of information. The market survey data, market research findings into practice properly, allowing designers to benefit quite good. Unfortunately, however, is that every designer has had an unpleasant experience, or because lack of understanding of market research, or is the result of improper application of market research. As the right information on the immeasurable importance of the design process, same as the poor quality of market research will also damage or even kill an outstanding design. So, how to design research to benefit as much as possible , the following may be able to draw on: Two effective methods can be neglected There are two main ways to make people understand the design process and optimize it: in the design of deep and thorough understanding before the design work, the design verification after confirmation. These two methods are effective, but many marketers to shift their research funds are not properly allocated to the design of all verification test after the link. A new design on the market will perform well after the design verification can be part of the forecast, which is designed to market before the final step must be taken seriously. However, if this design is omitted depth study before, it means that we have missed an opportunity to learn and get inspired. If