Overseas Marketing Center- a new model to expand import and export channels.docVIP

 PAGE \* MERGEFORMAT 10 Overseas Marketing Center: a new model to expand import and export channels [Abstract] more competitive international market, the customer is the more intense the competition, only to realize the control of export channels, foreign trade enterprises to export more, and more beneficial to achieve a virtuous circle. Therefore, many foreign companies are doing everything possible to expand the import and export channels and explore new channel model. overseas marketing center of this new channel model, set outside storage, outside services, foreign liaison and other functions in a worthy enterprise to try. [Keywords:] overseas marketing center channel mode of foreign trade First, the concept of foreign enterprises and the role of marketing center Overseas Marketing Center is a corporate marketing activities extend to the outside from the domestic one way, is that the enterprises their products, services, and corporate culture passed from the mother country after the country’s path to the consumer node. It is the number of certain conditions enterprises to participate in the composition of the Commonwealth of registered abroad, and has commissioned an agency management. established foreign enterprises to carry out cross-border economic activities, marketing center, is a kind of sales practices, but also includes the business of foreign investment and corporate brand, corporate reputation and transmission behavior . It is different from our early establishment of import and export enterprises in foreign trade companies, but also can be produced for different enterprises in a set of marketing outside the center. outside the center of enterprise marketing management product itself does not only provide the venue and management services, including the establishment of sites. these into the center of the enterprise can use its space to display or sell their own products or services, promote their own brands, the associated countrie