Path is superior to any feasible-.docVIP

 PAGE \* MERGEFORMAT 7 Path is superior to any feasible? White Fang view: using the best steel in the blade, using access edge, giving the market to create opportunities; Black point of view: bear fruit slowly, and need to process and access remain to be brought to attention; a neutral point of view: the right is the best. Policy in Focus: In the autumn of this year’s rum, the wine, according to Anhui King Wen Gong insiders revealed the past, the focus has been on the sale of liquor terminal operation, after the wine and the rum will focus on the major wholesale, Retail channel sales, hotel and other support in the form of the terminal will be used to carry out. Regardless of this marketing for the brand will play what role in the operation alone, the marketing policy changes have attracted industry attention. Background: In the liquor sales through the advertising battle, network, after the battle, hotels and other end-market has become the strategic focus of many manufacturers, but because ‘enough to go round’ situation led to the terminal input costs rising recently. So far, 80% of the high-end hotels are still kept raising the threshold into the store, the hotel monopoly intensified. Thus, in the face of increasingly fierce competition in the terminal, the market continued to increase operating costs, many manufacturers began the operation of the terminal market, careful and think of them, and even the idea of moving in another way. Policy Analysis: As everyone knows, Anhui series of wine last two years has shown a vigorous upward trend, including hole in cellar series, Ying-driving series, Anhui liquor series show relatively strong brand. These brands are more similar to the characteristics of the terminal operation is relatively successful, especially the hole in cellar, and to greet driving and, more recently performed well such as the golden jug wine in the market to open up the terminal phase is the hotel as a key market, and because the terminal i