Pepsi-Cola- Promotion not a loss to m.doc

 PAGE \* MERGEFORMAT 3 Pepsi-Cola: Promotion not a loss to m Water can carry a boat, they can capsize. Clever marketing can enable business and suddenly clumsy marketing is able to make business end of his rope. Open the marketing of a tragic history, let us keep in mind: learning of the past In 1992, the United States fought in the Philippines, Pepsi-Cola Company to sell the war, today, you may become a millionaire! ‘Ad consecutive weeks in the Philippines filled with newspaper, radio, television and other communication media. Very attractive advertising fascinated many there are chances of the Philippines, dreams of becoming millionaires overnight yuan. Mrs. Angelo is one of them. She was unemployed at home, the husband is pedicab driver, daily income of about 4 U.S. dollars. Good to them and five children in a slum of tin-roof shanty inside. Encourage them to dream of getting rich meal, drink Pepsi. May 25, evening news programs announced: to hold printed with ‘349 ‘numbers cap who will receive 1 million pesos jackpot. Mrs. Angelo hastily put down a pile of bottle caps on the table rummaging, suddenly, he gave a sharp cry: ‘We are a fortune!’ Unexpected surprises to Angelo too full of fantasy: I want kids were all college! to let her husband buy an air of the passenger jeep! We would also like to buy a decent house! Oh, thank God! Our dream finally came true! no one had expected that much Angelo Pepsi’s dream has become a nightmare. Because something goes wrong, the winning numbers Baocuo of. Have been winning should be the one, and printed with ‘349 ‘numbers cap there are as many as 800,000. ‘349 ‘Seems to be a magic, the government can not do things that normally do it, and it is an unprecedented unity. For a time, the Philippines, whether Communist guerrillas or the military generals, whether it is dressed housewife or a barefoot countryman,拧成一股绳 are holding number ‘349 ‘rush to accept the award of the cap, but the company refused to Pepsi give you th