Pepsi-Cola Company from infringement think the Three Stresses.doc

 PAGE \* MERGEFORMAT 5 Pepsi-Cola Company from infringement think the ‘Three Stresses’ Pepsi recently violations by the media speculation of swirling, Southern Weekend edition of the length of the big events as well as introduced, many of the media in order to safeguard their rights of Chinese enterprises began to focus on the theme of extensive coverage. This shows that not only the progress of Chinese enterprises, China’s media acumen, but also China in the past three decades of reform and opening up the market has begun to take shape consciousness, China’s market economy system environment also gradually began to take shape. Of China’s enterprises from relying on the relationship between food, to rely on the market to eat, and now rely on independent intellectual property rights changes in eating, it is a sign of China’s enterprises began to mature. Chinese enterprises should strengthen the importance of intellectual property rights, with China’s accession to WTO, more and more Chinese companies go global, more and more foreign companies come in, will face a series of legal and access issues. European business has always been to use WTO rules to restrict the development of Chinese enterprises abroad. Chinese enterprises have been under the international rules and order, eat too much loss, but from the perspective of the development of market economy, we must act in accordance with market rules, market-oriented measures must be used to run the business, must focus on intellectual property protection. From Wenzhou shoes to the lighter, from Tianjin Goubuli buns to today’s Pepsi ‘Blue Storm’, so that Chinese companies have started to wake up. Must pass the ‘three-stress’ to constantly promote the self-construction, through the operation of the market rules to promote enterprise development and promote healthy development of enterprises. First, enterprises must speak of intellectual property rights. Intellectual property is a business enterprise from the dev