Perceptual Marketing- Managing customer life cycle an effective tool for.doc

 PAGE \* MERGEFORMAT 9 Perceptual Marketing: Managing customer life cycle an effective tool for Emotional marketing is different from other marketing methods are: emotional marketing to focus more on the subconscious through a dialogue with customers to establish an emotional and relevance to the customer life cycle management, through repeated sales, consumers in all life-cycle the sum of the profit maximization. Emotional marketing aimed at the first step from the customer point of contact with the seller began by establishing within the care, services, alliances and other strategic systems, the implementation of various effective steps and methods, and customer development, build, maintain good feelings relations, thus efficiently manage customer life cycle, to establish a good market reputation. Business with all customers to build a strong emotional link? As the NBA coach of the spirit advocated by: Treat everybody fair not treat everybody the same. (But it is not fair to treat everyone equally). We need a clear understanding of customers and classified management, and use different methods of emotional involvement and co-ordination of marketing. According to the 80/20 rule, companies 80% of the profits from 20% of the customers. Different life-cycle of the contribution of enterprise customers are different. According to the customer life cycle, short and long term and customer profit contribution, we can customers be classified as follows: Enterprises can be taken according to each category of the corresponding emotional responses. Quadrant Ⅰ customer characteristics: the enterprise has a great loyalty, but also a long-term users, careful care of them is very important. The point is for them to emotional marketing: strengthening the emotional ties of the feedback given to the special nature of the products / services, so that they use in their services or products during the experience, greater emotional satisfaction in order to achieve repeti