Pharmaceutical companies marketing how to deal with the new medical reform program.doc

 PAGE \* MERGEFORMAT 8 Pharmaceutical companies marketing how to deal with the new medical reform program The new medical reform announcement and implementation of the marketing for the pharmaceutical companies concerned, is a significant impact on the reform initiatives, we have a new medical reform program is to put amendments on the one hand better way to find out the deal, I read through the The new medical reform program several times, thinking out of the following medical reform program’s response to it, these coping strategies need to address the new medical reform proposed solutions and ideas. 1, enterprise channel strategy with the state for the circulation system reform and management consistent with the direction of The new medical reform program of the discussion relating to the pharmaceutical distribution are: ‘... ... essential drugs designated by the state to adopt the tender production or centralized purchasing, direct delivery, reduce intermediate links, to determine production processes at a reasonable level of profits based on the unified development of the retail price ... ... ‘;’ ... ... the strict implementation of the drug operation and management standards, and explore the establishment of pharmaceutical business license classification, hierarchical management style, greater focus on the supervision of testing varieties of intensity. ... ... ‘;’ ... ... Pharmaceutical production and circulation. Improve the pharmaceutical industry development policy and industrial development planning, strict market access, strict regulatory approval, vigorously standardize and consolidate the production and circulation, promote the optimization and upgrading of pharmaceutical industry and technological progress, the development of modern logistics and chain drug operations, the promotion of pharmaceutical production and circulation enterprise integration. To establish a wide coverage system is sound, and convenience benefits farmers in rural medicine