Pharmaceutical companies to promote non-prescription medicines how to deal with the existing marketing system of conflict-.docVIP

 PAGE \* MERGEFORMAT 9 Pharmaceutical companies to promote non-prescription medicines how to deal with the existing marketing system of conflict? OTC (Over-the-Counter, OTC) is the drug regulatory agencies by the State Department announced, without virtue of practicing physicians and licensed assistant doctors prescription, consumers can judge for themselves whether to purchase and use drugs. With the new medical insurance scheme, the implementation of the introduction of drug classification management practices, non-prescription drugs catalog announcement, the patient self-treatment will increase in a large number of retail pharmacies have emerged, consumers from open sources and adequate supply of opportunities where to buy non-prescription products a significant increase in fast-growing pharmaceutical retail sales, non-prescription drug market is full of opportunities and become a new growth point. More and more pharmaceutical companies in the development of the hospital ready to market, promote their non-prescription drugs, hoping assigned to a cup of Lang in the retail market. However, due to limited resources, and for the interdependence between the objectives to be carried out with limited resources, competition often led to conflict with the existing marketing system, two of which are the main conflict: First, products and sales of regional conflicts, Second, the price of conflict. 1, products and sales of conflict in the region 1, the conflict Because both non-prescription drugs sold in the hospital, but also can be sold in pharmacies, there are many prescription drugs can also be in the hospital and community pharmacies for sale, the pharmaceutical companies, non-prescription drugs in the extension process is facing with the original sales force that exists between products and sales of regional conflicts: ⑴ team is only responsible for sales of OTC products do? Whether in hospitals or pharmacies? Whether the existing sales force is responsibl