Pharmaceutical Investment Strategy- platform for victory.doc

 PAGE \* MERGEFORMAT 9 Pharmaceutical Investment Strategy: ‘platform for victory’ Friends in the industry often have complained to the author: at this stage how this difficulty, Merchants? Operated by the product is not bad, the price is very reasonable; the company’s support policies to the agents is also very generous with what ads have great strength, and the right products, promotional materials, advertising with soft paper such as the configuration of all preferred configuration, the performance of how the market is still tepid ah? In fact, for such a situation, these two years I had grown accustomed to the. When the state has increased the market regulation and supervision of agents (especially active in the pharmaceutical market, a large number of natural persons) has been a strong influence national policy in itself a significant decline in business scale and strength, and phasing out of the pharmaceutical market in turn Daoteng Health Products and medical equipment; as more and more intense competition among enterprises, and gradually into the homogenization of intense competition, the face of product homogeneity, pattern homogenization of a range of issues such as price war turned into a quagmire, when unable to extricate themselves, the enterprise’s investment acts naturally a little more blind, forming a ratio of input-output inversion phenomenon. When this series of factors working together, companies greatly reduced the efficiency of investment, resulting in the formation of the scale of capital investment and marketing cycle of nausea, the crisis business development. In fact, for investment enterprises, get rid of homogenization, inefficient competition, re-investment profit is not difficult to achieve, the key question is how we look at the issue properly and effectively implemented. May try to look at five areas to begin: I. Development Orientation To effectively distinguish the present circumstances of the investment companies, to establ