Pharmaceutical Retailing Eight of the impact of marketing health care products.docVIP

 PAGE \* MERGEFORMAT 9 Pharmaceutical Retailing Eight of the impact of marketing health care products As the health care products in recent years has become more sophisticated marketing, pharmaceutical retail formats also will be great changes have taken place, together with relevant national management policy has put forth, medicine, Retailing in the mature chain of monopolies on the basis of the company and the chain-oriented direction. After several thousand kinds of health products marketing experience with their own means of education, medicine and retailers are no longer the traditional sense of the retailers, they are beginning to shift from a shopkeeper to the peddler, from the only retail sales began to sense of consciousness enhanced ... So this series of changes on the present popular health care industry and health care products marketing promotion created an extremely important influence, combined with the market experience of the author summed up the following eight points: 1, retailers have a low-cost self-products 2000 years ago, state-owned pharmaceutical distribution channels to occupy the mainstream of medicine, 2000 years later, state-owned and private medical channels, a quiet place in market share, changes in the internal medicine units in most areas due to the state system and business problems, the private medical pharmaceutical distribution channels account for the gradual the upper hand, OTC products and health care products for more than half of sales through retail channels medicine. When the state does not explicitly control drug prices, before food and clothing retailers live a worry-free life, then the basic profit margins can be maintained at 15% -20%, a single store can realize annual profits of 300,000. In recent years, on the one hand due to medical regulatory authorities increased retail prices of medicine management, and other pharmaceutical retail price-cutting among competitors, resulting in increasing the profits of r