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Pharmacies to join wind is fresh Big issue to be weighed
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Pharmacies to join wind is fresh ‘Big issue’ to be weighed
Recently, the pharmacy franchising has been a hot topic. Hundred domestic chain pharmacy companies, almost all engaged in ‘franchising’ business, big brands are Tong Ren Tang, foreign brands ‘U.S. drugstore chain letters’, the emerging nucleus of the Beijing Golden Elephant, Liaoning Fangyuan Cheng Kung University and other chain pharmacies, which birth-related medical policy is the result of the competition is also growing in the context of market choices.
Joined to large chain drugstore brand, is a franchise around quickly occupied the market a ‘shortcut’; while the headquarters of Chain Drug Stores is not only receive a certain amount of initial fee, expanding cash flow, but also expand its own sales network and expand its own sales capabilities, increasing their bargaining power with suppliers negotiating chips.
This seems to be a ‘win-win’ business model. However, good model does not necessarily bear good fruit. Prior to joining the process, key issues are ill-considered likely to bring about the outcome of failure.
Join Motivation: Why join?
Key indicators: ★ ★ ★ ★ ★
Do you want to join what is the motive? Is because you see the media publicity in this respect a lot, moving the hearts? Still feel the business is entering a pharmacy operation or management of the ‘bottleneck’, require large chain management and operational experience? Or because it is drug retailing’s ‘new’, potential customers do not agree with his own money in addition, the channels for drugs, price, quality and management problems are eyes ‘a smear’, need someone to teach?
If the latter two, you might consider joining action.
Join priorities: away from the scam
Key indicators: ★ ★ ★ ★ ★
Prior to joining ago, you should have a clear conception of mind: In your face quasi-leader of an alliance, the main there are two types of people, one wants to Shier’s; second is like grabbing the money
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