Philips China from the brand brandish a big stick to suppress agents cross into the IT industry,.doc

 PAGE \* MERGEFORMAT 17 Philips China from the brand brandish a big stick to suppress agents cross into the IT industry, Snow in Beijing Zeki Trading Co., Ltd. (hereinafter referred to as ‘snow Zeki’), general manager Zhang Wei-hand-drive, 2004 is as a whole in July, he has been in being depressed. In the carefully running his own company, we must also deal with from the Philips Consumer Electronics (China) Company (CE, Philips Consumer Electronics, hereinafter referred to as ‘Philips China’) the ‘pressure’. Snow Zeki Philips Taiwan Ltd. Philips Optical Storage Division (hereinafter referred to as ‘Taiwan Philips’) OEM products distributor and key partners, the launch of the ‘blue starfish’ branded optical storage products, that is Philips manufactured by Taiwan which currently include CDROM, CDRW, DVDROM, DVDRW, etc. 4 a total of 6 product categories. Since starting in August 2003 and the Taiwan Philips Optical Storage Division has been officially signed a cooperation agreement, the company quickly built up a channel for goods, pushing, distribution, in March 2004 to go full-volume goods, its performance thriving, to the month in July Sales optical storage products has reached 20K. However, just as Zhang Wei-hand-drive and his team ambitious to develop a new market, the problem has arisen - Philips China has claimed that Beijing Snow Zeki Trading Co., Ltd. ‘violation of its brand equity’. ‘Philips China announced that we have violated the right to use their brands to a press conference held on July 19, then we on the steep decline in shipments has now fallen to less than half of the original. ‘Speaking of these, the snow Zeki Zhang Wei, General Manager of the hand-filled faces sad. Philips China The purpose of this lie? Frustrated IT Philips Philips China is the largest enterprise in mainland China, mainly producing TV, stereo, microphones and other consumer electronics products, have not been able to operate successfully before the IT products, but they