Philosophical nature of marketing.doc

 PAGE \* MERGEFORMAT 7 Philosophical nature of marketing Discussion about the nature, scope philosophy is always something! For example, from ‘Who am I?’ Extension continues, will be a process of reflection and exploration of infinite, endless And this discussion only their study and understanding of the spiritual world, the outcome of any sale of others no excuse for their actual significance Cipian author of ‘What marketing is?’ for the extension point to ponder the nature of things that the marketing aspects. contemporary world, people in the flood of desire, alienation between 贪嗔, the fear of being coerced to suspect crazy torrent In ‘squandering dance gradually lost eye’ bustling world, wave by desire and his ilk, gradually deviate, bartering! Disorder co messy social dance rhythm, interpretation of a frantic flurry. ‘Yan Guo sky, green water back to the wind’, that is the real face of Sri Lanka, it touches us all the thought-provoking questions. Marketing from a functional perspective, its essence is to the transaction, the nature of the transaction is that both sides desire to meet. Buyers think the value of goods or services beyond the monetary value they paid for the provision of goods or services concerned, received monetary value beyond its cost, after the two sides reached a pleasant exchange, a transaction of this desire to drop in and no matter how brilliant marketing donned the cloak, its essence is true. middle of the process, nothing is going to bring a tangible expression of desire Benchmarking invisible world is so desire to meet each other in the formation of the market, marketing to service the market and crowns debut. At present, the mainstream definition of marketing to function as the core for: to meet the needs of dominant or invisible for the purpose of product design, in order to facilitate convenient channel for the purpose of building, cost, technology as the core price strategy to communicate the core promotional plan which