Planning Flying (Part Two).doc

 PAGE \* MERGEFORMAT 12 Planning Flying (Part Two) To find a breakthrough in The next day afternoon, we are in the hotel did a planning exercise programs. My last of brand strategy, brand design point of view has done a number of topics in preparation, along the following lines are: 1, from the ‘Flying’ the culture of origin and brand elements drawn in Dunhuang culture, focus on history, culture, customs and other aspects of the Northwest’s unique shape the brand value, outstanding fly wine, wine-core selling point of Dunhuang; and wrote a ‘Flying the core selling point ‘a text; 2, from the perspective of the value of wine quality and put forward their own views - Bifidus Factor Ye Hao, glacier water, Ye Hao, in a prominent wine’s unique mood, the unique aspects of consumption habits, and there is not much help; a result, the brand can not be separated wine The real consumer motivation, as well as the nature of Chinese liquor, not wine as a health care products to sell, not to sell wine as water. In short, wine is wine, the key is quality; 3, from the brand’s social characteristics, as well as fashion features, and consumer connection degree angle, I have made such a big brand, without relying on the brand, Zhangye alone liquor distillery, then no matter how good the wine or the wine, was unable to arouse the consumer’s identity, but also can not make flying brand of liquor brands from a number of stand out. Therefore, I propose a brand value of forging a trilogy: The first step - OEM create a foundation; second step - with the Dunhuang local cooperation, through the construction and the local landscape in Dunhuang integrated production base, reproduce Dunhuang wine history, so that the brand into the Dunhuang; third step, through the government public relations, learning ‘Su wine’ model for the manufacture of Gansu Province Government reception wine, let fly onto the political stage, onto the economic stage, onto the international stage; Fourth, the con