Planning reseller channel strategy for dealing with the dilemma of.doc

 PAGE \* MERGEFORMAT 22 Planning reseller channel strategy for dealing with the dilemma of ‘Take what channel? Channel and channel-level costs’’How? ‘Is a topic we often talk about; dumping, FALSIFYING, channel output efficiency is what we often encounter problems and discuss channels. Central and visible channels, the importance of planning. On the other hand, many enterprises are still trapped in the channels, attach enough importance to the planning in advance, inadequate planning, the problem of irrational being. For example, a direct representation of which is: the consumer behavior of the customer is not enough, in the few people to buy the terminal was Chegui, and thus causing a high frequency of consumption sites often have appeared out of supplies; eyes are fixed on ‘control’ terminals and distribution of providers, on how to reduce the use of the second groups of forces logistics costs, reduced distribution in replenishment disease, in-depth penetration to move slowly; because of dealer planning unreasonable, even already existing systems and channels for policy dealers to become a direct result of smashing price of such channels FALSIFYING chaotic market price structure and policy causes; from top to bottom because of confused at the start from the dealer channel for the planning, resulting in the existing dealer channels to the ability to do simply can not be time, according to the quality, quantity, according to policy to cover those who sell local produce ... ... Feeling the importance of channel planning and one of the existence of complex and serious problem, this paper is to explore how the terminal operators and the second groups, dealers, channel policy, channels, channels such as dynamic adjustment planning. However, the author described in this greed will be the first began to explore will be the planning of several topics relating to dealers. Yes do first a strong regional brands, the market is still in wide-area long-term operational