Planning the companys money inside-.doc

 PAGE \* MERGEFORMAT 5 Planning the company’s money inside? In earlier years, advertising is a symbol of white-collar workers, but now has no elegance, from the other hand strictly speaking, the advertising companies are now advertising the company has been in previous years is also very different, the advertising company has not quite accurate to call system . Now advertising how to make money from? There are many advertising companies, not the same type, the direction of their business is not the same, basically can be divided into the following types. The first is a maximum, to design-based design company, most of these companies are also the most complex, varying levels of design, fees in many ways, the design of a package of high fees would dozens of million, the low fees twelve thousand dollars. Second, the media agency, the main agent types of media such as newspapers, television, magazines and other advertising agencies, through the media, the greater the amount of agent, from the media to get the discount, the more natural the better management, the development of later face, more than just agents, but also derived contracting agency, and even into the production of the program in the past. The third, brand planning company, such company to do something about the brand planning, creative design business, compared with the design, and more about the brand, especially VI and other design planning, strictly speaking, and design company The difference is not too large and many do brand advertising company called the case plan, but also on the basis of the design company to add some brand planning, brand promotion, the real brand the whole case, should not only include brand planning, but also should include product planning, channel planning, and a variety of brands and product promotion. Fourth, marketing planning, marketing planning these companies can make the service in general should be understanding of marketing than the average company