Please Do not take Wong Lo Kat do chips.docVIP

 PAGE \* MERGEFORMAT 3 Please Do not take Wong Lo Kat do chips Wong Lo Kat has become a household name, the first batch of herbal tea is also included in the national intangible cultural heritage. Wong Lo Kat we should brand as a national, state, and not just narrowly wide drug. Therefore Guangzhou Pharmaceutical in any decision should be to promote the brand for the purpose of Wong Lo Kat. But if the “Wong Lo Kat” brand as a bargaining chip in the game, which will cause great harm to the brand. Wong Lo Kat recently Guangzhou Pharmaceutical’s brand around a series of actions, staged a soap opera out of astonishing, “red and green of the dispute” escalating. Guangzhou Pharmaceutical want what? Higher brand is nothing more than the right to use, stock, equity, and herbal tea sales channels. Sitting on the roulette bets, often chips on the other for the job but the wide annual revenues of the drug was 4.48 billion (including 10 subsidiaries, JDB billion in annual revenue. So right and so they use the brand Guangzhou Pharmaceutical chips. On the right to use the brand: 1995 Guangzhou Pharmaceutical (formerly Wanglaoji the trademark will not have access to the leased Wong Lo Kat “JDB”, through the efforts JDB has annual sales of over billion, and let the brand value has reached 108 billion yuan, but over the past year, the Guangzhou Pharmaceutical many hints do not want to mark the red cans to rent Wong Lo Kat JDB. Guangzhou Pharmaceutical then again, “Wong Lo Kat” assigned to all areas of the brand, and then leased to different companies to operate, although they each carries different purposes, but the same is: Wong Lo Kat would like to take the brand to have achieved the purpose of making money. Operation good to make money, but if the operation to the extreme, the JDB is a sad lesson, not up to the operation of the loss that rent, damage the brand’s primary concern is none of their own, not beating. This phenomenon of mixed Wong Lo Kat’s brand is