Pocket PC market analysis and comparison of competition in the industry.doc

 PAGE \* MERGEFORMAT 9 Pocket PC market analysis and comparison of competition in the industry 1 Project objectives Pocket PCs in the country less than three years of development time in abroad only six or seven years old. As the network economy, PDAs competitive. 1 into 2001, all manufacturers would scramble to launch new products, launch new marketing strategy, they are actively looking for the best selling points and promotional point of view in this market seize the initiative here. Shanghai now has become all Pocket PC manufacturers compete for markets. But the handheld computer market in Shanghai is the status of the present? Competitors have introduced a variety of brands among the correlation between the degree of how? Handheld computer market opportunities in the end how? Purpose of this paper is through the Pocket PC industry analyst in Shanghai for the premise, concluded the present stage handheld computer industry, and to analyze marketing opportunities. 2 Summary of Investigation on 1. Pocket PC definition: Since the Pocket PC into the country since its particular sub-battle has not been broken. Last year, in March, the National Information Standards Committee and the Beijing Products Quality Supervision and Inspection of the ‘Pocket PC’ made a clear definition that as long as have the e-notebook, computing, Internet One of the functions of the handheld electronic devices, can be defined as the Pocket PC . Pocket PC on the market today that are mainly three types according to whether the Palm OS to Pocket PC is divided into high, medium and low-end three types. These three categories of computers, as well as domestic manufacturers involved in the following figure: Category Features vendors on behalf of high-end Pocket PC Win CE or Palm OS system, Lenovo, HP, Founder, palm-pass, Hisense, Great Wall, as well as Palm and Handspring handheld computers independently developed low-end, closed operating system, Hi-Tech Wealth, celebrities, Instant-D