Position requires the parties to the mutual matching of resources.doc

 PAGE \* MERGEFORMAT 5 Position requires the parties to the mutual matching of resources ■ products, resources need to match From EMKT. in marketing activities, in addressing the needs of the time, an irrefutable truth is that positioning is accurate. Our location determines the marketing approach, do not blindly apply a theoretical look at issues, look at the issue mainly depends on the enterprise market issues, the market only after the issue to look at products to see the question: whether the product corresponds to the market, and market the corresponding degree of how? If the product does not correspond to a certain point, for example, the market has matured, but the product is to meet the market demand for the early stages of commonality, which is perhaps the problem; and sometimes there is no problem to meet the common needs, but the product on the market with the personality to reflect also an issue. If an enterprise is to satisfy the commonality that I, and I can still sell, then it depends on to meet the needs of low-or high-income populations, because the demand to meet the commonality of the two concepts, one is a must, and is the mass of economic affordable level, and the other is optional and must be relatively strong financial capability to meet the needs of the population. For example, Procter amp;amp; Gamble products to meet some commonality: the Safeguard soap to use is ‘Decontamination’’sterilization’ of the common product concept, which is the basic interests of soap, it is also necessary to meet the public consumption. But other companies will not be able to take the same position with the Procter amp;amp; Gamble, but should make their own soap to meet the common needs while providing a number of other optional benefits, such as whitening soap, moisturizing soap and so on. ■ corporate marketing resources you need to match To meet the common needs or the needs of individual companies depends on the resources and conditions. P amp;amp;