Power talks - to name the wine O2O!.docVIP

 PAGE \* MERGEFORMAT 6 Power talks - to name the wine O2O! O2O stir rum, missed a lot of my colleagues in a hurry. However, did not miss the stir after bickering with a questioning voice, of course, you did not expect, a decades-old rum, such a tradition The consumer goods industry, is a still unknown to the so-called ‘O2O’ grab all the topics and headlines. I engaged in traditional marketing nearly two decades, has recently been studying, explore e-commerce, including a number of traders and also the need for traditional marketing, electricity suppliers have been moving too dry to be added in some companies, a little experience. Accordingly, essay and throwing bricks, hoping to come together for the wine industry O2O Zhengming. Yangling chain from 1919 talking about the river’s self-perception Yang and 1919 chain on this rum is a favorite, O2O stir wave also put him to ‘blow up’ the just, because he said he was still awake: his 1919 chain integration is only it, and also from the main sales call center rather than online. Why Wine O2O chain from 1919 to begin? Since the beginning of 1919 the chain is done offline retail, traditional retail stores and distribution line under the last stop and the last mile, without this last leg of the last mile, simply do not have O2O! It is also Ali Baidu Tencent Jingdong crazy the past two months to buy the most essential reason or termination of cooperation with retail! From the most realistic perspective, 1919 is the most easy to implement chain model that ‘2’ because the base secure the line, market, consumer, warehousing, logistics and distribution, data and information flow management system to build, this model better foundation, a variety of functions and applications are relatively easy to get through. As online Well, the core technology is actually not that new thing! Micro-channel, Weibo, a variety of APP, a variety of so-called information system software system to manage system resources system, an