Power to make up for the brand with the implementation of the short board.docVIP

 PAGE \* MERGEFORMAT 8 Power to make up for the brand with the implementation of the short board An enterprise, especially the fast selling products and enterprises in the early stages of product manufacturing, the most headache is the product itself. When the enterprise through this period, it often was again troubled by the brand. For example: Consumer identity is not strong enough, and so the market pull. As a weak brand, how to resolve from the brand’s concerns? 1, a large number of investment advertising. In the advertising industry had a famous saying: Do not advertise to die, advertising, court death. The reason why weak weak brand, how much in terms of capital adequacy will not be a large number of inputs is unlikely that advertising, not to mention, the growing proliferation of advertising today, advertising the integrity of the beginning has been in a crisis. 2, Bianzhaohuayang promotions. Were born in the market will find that many companies are already marketing to stir hard thinking to do, and not only in sales promotion, in the choice of promotional products is also under the foot of the efforts. However, often promoting a promotion, walk, do not promote not go away. 3, low-cost price cuts to benefits. Price is the most effective promotional tool, but lower prices for businesses is ‘bleeding’, as long as you have infinite ‘blood’, you can put in more, or stop the release. However, the consumer market, low-cost, once approved you will ‘addiction’, once the market opened, business is almost no possibility of price increases. No advertising, promotions, no, not OK disadvantaged businesses cut prices do go from here? 1, never take a shortcut. Market development is the law, and anyone who wants to break with this pattern of behavior will be punished! A brand from the market to consumption, to the consumption habits have to experience: display, awareness, purchase, and identification stages. No product from the roll-out phase directly to the rec