PR first ad second public relations to build brand advertising to maintain the brand.doc

 PAGE \* MERGEFORMAT 4 PR first ad second public relations to build brand advertising to maintain the brand Domestic mass media on public relations and advertising in the end the pros and cons and the discussion of the future development trend of heavy PR light advertising has been conducted on a continuous basis. The A #8226; Reese lt;lt; PR first ad second gt;gt; became best-selling books in the country in the country, the importance of public relations was raised to an unprecedented height. How to look at the public relations and advertising? Both the pros and cons? Actually, I think both as the means of marketing communications for the tactical level only, each act as different roles in the marketing communication process, for there is no more important problem. Mature markets abroad, companies invest in advertising and public relations than the average of 80:20, but this is not to say that advertising is more important than public relations, invested with importance there is no direct contact of course, I do not think that PR is more important than advertising . Industry and corporate development stage, requires a different combination of means of communication. Certain stages in some enterprises may be advertising can better play a role, but the other stages of development in other enterprises or enterprises, public relations effects may show more obvious. both in the short term or at certain stages may vary depending on the focus. In fact, public relations and advertising are not mutually fragmented, but relatively uniform PR may use advertising, advertising can also play the part of the public relations function since they are the same as the dissemination service, so our focus should be on the brand how the different stages of the strategic use of public relations or advertising. Ads focus on the creative, unique, innovative ideas to attract the eye of the target audience, and to spread to the audience to focus after careful refining the br