Practical marketing technique easy-propelled product success loyalty!.doc

 PAGE \* MERGEFORMAT 6 Practical marketing technique easy-propelled product success loyalty! Promotion, product promotion as a powerful weapon, many companies are all the exhibition style all their own, would like to take out all of their patients to stimulate consumption, increasing sales, gifts of which printing is an ancient and influential marketing technique by a consumer favorite degree of volatility. It refers to the duration of the event, consumers must collect integration point coupons, labels or shopping vouchers and other evidence (ie, printing), accumulated to a certain number of hours, you can exchange gifts; or consumer must be repeated several times to buy a certain commodity, or patronize a store several times before we can collect enough gifts printing. Thus, there are many people gifts, also known as plot printing Incentive. Premium Printing greatest advantage is to build brand loyalty. As consumers participated in the promotional activities, will be continuing to keep buying behavior, which is the basis for building brand loyalty, which is the most important factor in transport method has been applied where. In addition, there are the following function: 1. In the creation of similar products in the product differentiation. When the wide variety of brands but little difference appears in the eyes of consumers, so difficult for them to make a choice between holding the plot points, offer promotions, you can reinforce the brand characteristics, especially in the retail point, the actual sales of more promotion. 2. In the establishment of brand image advertising campaign, the effect of reaction of a low-cost alternative to high-budget promotional advertising investment. 3. Because of the continuity of a large number of purchases, consumers too much inventory, it will naturally out of the market for some time, so you can effectively compete against the brand. At the same time, this approach can also increase sales of goods to drink break th