Practice first strategy stand on top of the industry.doc

 PAGE \* MERGEFORMAT 17 Practice first strategy stand on top of the industry TBEA selling cable industry in China, Jack global sales of the first sewing machine, small micro-pump sales in the first Leo. Shenzhen Huawei in China information and communications hardware sales of the first. Ningbo Beifa Pen first brand in China, Qi Xinwen folder with the first brand in China, China Resources paint paint brand in China, Shaanxi, China, Chinese beauty brand Begonia. Marco Polo first brand of Chinese antique ceramic tiles, computer power HuntKey first brand in China, Hao Peng, NiMH battery brand in China, Shenzhen Netac U disk first brand in China. Knopp letter pesticide brand in China, Guangxi countryside rice brand drugs, Qiaochang chemical herbicides first brand in China, Shenzhen para RICHLY FIELD cash crop fertilizer brand. Why do these companies to be the first? Why do these companies to be successful? Of thousands of successful business development in the case, in consultation with hundreds of corporate real marketing case, dozens of industries in the achievement of business process benchmarking, the South concluded that slightly The success of these enterprises, the key is that from a strategic height, the use of the first strategic thinking, the introduction of strategic growth model, to achieve strong sales growth in the customer, region, category, industry, becoming the first side. Customer First strategy: control channel, dominate the market Customers accounted for sales of the first, that is, distributors and manufacturers in the proportion of the first terminal stores in sales. Is the important principle of business to choose dealers in the terminal channels over important strategic competitor. The dealer is not necessarily the brightest the best dealers, Netac implementation of “customer first strategy”, the choice of dealers, the stick with easy to control and absolute proportion of sales dealers, and fostering their growth, not only t